Play with a green heart
A new
species
of toy.
The classical animal figurine,
rebuilt from the ground up.
A new
Meet the flockReal animals.
Real stories.
Quality over quantity - each figurine introduces a real species, its habitat, and the quiet role it plays in keeping the living world in balance. Sustainable animal figurines, handcrafted with care and made for curious minds aged 3 and up.
The Undisputed King A colossal head, bone-crushing jaws, and the sheer, thunderous presence of the most famous predator that ever lived. This Tyrannosaurus Rex figurine captures the ultimate...
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Grace and Power in One A rosette-patterned coat, a low and deliberate prowl, and the quiet self-possession of the most adaptable big cat alive. This Leopard figurine captures...
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The Armoured Giant A double row of dramatic back plates, a formidable spiked tail, and the unbothered calm of a heavyweight that never needed to chase anything. This...
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The Ocean Wanderer A beautifully patterned shell, long steady flippers, and the calm of an ancient traveller that has crossed entire oceans to get here. This Sea Turtle...
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The Forest's Heavyweight A humped shoulder built for raw power, long digging claws, and the rolling, unbothered swagger of an animal at the very top of its food...
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King of the Cold A long, powerful frame, huge snow-gripping paws, and the patient calm of the Arctic's top predator. This Polar Bear figurine captures the largest bear...
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Big Shoes to Fill A pudgy, wobbly build, a face that's mostly cheeks, and no idea yet just how formidable it's going to become. This Hippopotamus Calf figurine...
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Heavyweight Champion Barrel body, cavernous jaws, and the deceptive calm of an animal that is far, far faster than it looks. This Hippopotamus figurine captures the true ruler...
To the shopThe wow moment
Every figurine carries a story you can scan.
One scan opens the record behind the toy: animal, material, journey and proof. Not just a label — a living record of the toy.
01
Scan the toy
02
Meet the animal
03
Check the proof
04
Follow the journey
05
Give it another life
Chapter 1/5Animal story
Tap through the passport
Tap a chapter or the phone.
1/5 exploredGreen heart verified
These visuals are simplified illustrations that make the product information easier to understand. They do not represent the final Digital Product Passport interface.
The proof, on every figurine
EN 71 testedISCC+ bio-based TPEWater-based paintsMade in Tunisia
THREE WORLDS TO EXPLORE
Pick a world.
Pick a world.
Meet its animals.
Every Proud Penguin animal belongs to one of three worlds — each with its own colour, its own stories, and its own reasons to care.
The wild, up close.
Elephants, gorillas, hippos and more — the great animals of savannah and jungle, sculpted true to life. The world they live in is worth protecting, and knowing them by name is where that starts.
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Giants from deep time.
Sixty-six million years gone, still every child’s first obsession. Our dinosaurs turn big questions — what was it, what did it eat, why did it vanish? — into play you can hold.
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Dive below the surface.
The ocean covers most of our planet and we’ve met barely a fraction of what lives there. From reef to open water, these animals bring the blue world onto dry land.
Explore the rangeA better material story,
backed by certification.
MADE CLOSER. MADE CLEANER. MADE TO LAST.Proud Penguin uses ISCC+ certified material systems based on traceable mass-balance principles. Sustainable inputs are introduced and verified through the supply chain — turning sustainability from a vague promise into something you can check, count and explain.
HOW IT ACTUALLY WORKS
We made the science simple, so a six-year-old gets it too.
Certified materials and conventional materials both enter the same supply chain. Through audited mass balance accounting, certified sustainable input is tracked and credited to real products — so a Proud Penguin can carry a verified, bio-circular material story.
What is TPE?
Thermoplastic elastomer: soft like rubber, tough like plastic. Bendy, drop-proof and gentle in small hands — no PVC, no phthalate plasticisers, fully recyclable and safe to mouth. It's the part kids can chew, drop and actually feel.
Certified & traceable
ISCC PLUS is an independent, internationally applied sustainability certification. Every step in the supply chain is certified or licensed, so the certified content we source is documented and verifiable — checked, not just trusted.
The flow, in three steps
Certified. Audited through. Credited to your toy.
Certified feedstock in→Audited accounting→Credited to your toy
Around 40% of our material input is certified renewable or recycled today — and we're working to push that higher, transparently.
No greenwashing. Promise.
We won't tell you our toys vanish in a field. We'll tell you something better: materials you can trace, a journey you can see, and a toy built to be passed on.